fashion photography in focus

I came to fashion photography from the perspective of design. I had been involved with fashion design for a number of years before I got my first camera. fashion photography is the culmination of fashion and the pursuit of photography as an art form. It shares the subjectivity of an art form, but is solely concerned with making a product look desirable. for the garment industry to take images of models wearing clothes to the highest level of sophistication, they need fashion photographers who have polished their craft to the highest level of sophistication. I know enough about fashion trends, styles and design which makes me able to translate concepts into good photography. I can work with fashion models to bring out the best in a garment. having a good feel of how fabric is supposed to flow, I can work with models with a combination of setting, lighting, posing to make any outfit look its best.